If you’re a man who cooks, or you’re thinking about improving your cooking skills, you’re not alone. Check out these stats:
- 65% of men prepare at least one meal a week for others in the household (Harris Interactive study commissioned by publisher Rodale, quoted in AdWeek, Aug. 11, 2008)
- 53% of men cook with separate ingredients nearly every day, according to new study commissioned by food company PurAsia.
- 52% of men report that cooking is a hobby, not a chore “and the amount of time men have spent at the stove has risen fivefold since 1961.” (reported in BrandWeek.com, Sept. 15, 2008).
- 40% of the primetime viewers of the Food Network are men (AdWeek, Aug. 11, 2008)
- The editor-in-chief of Men’s Health magazine says “recipes are the most-read stories in our magazine.” (reported on homefamily.net, April 27, 2008)
It’s just a stereotype that men won’t cook unless it’s outdoors on the grill, anything but a slab of meat. Complex sauces, healthy wok dishes, baked pasta combos, terrific concoctions. Oh yeah!




